Fostering trust with your users can be a battle, but the rewards you’ll get are worth the fight.
Problem Statements in Digital Innovation: The Importance of Asking the Right Question
It all starts with a problem. We’ve found it’s amazingly helpful to have a single statement that represents the nature of the problem, who’s experiencing it, and why it’s so important to solve. We have a simple template you can use, inspired by the ongoing work we do with our friends at IDEO.org.