Journal

Lessons & insights from our journey for positive impact.

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CauseLabs CEO Named ‘Great Women of Texas’ Honoree

CauseLabs CEO Sheryle Gillihan was named one of 2022’s Great Women of Texas. Gillihan received the honor last month from The Fort Worth Business Press. Honorees are selected for their professional accomplishments and community service in Texas and beyond. Gillihan said she gives back to the community by volunteering her time and professional talents and …

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How to Build a Better Resource Site

Socks strewn about your home are more difficult to find than those paired nicely in a drawer. Likewise, knowing how to build a better resource site for your organization can save your audience from chaos when seeking information. Having a well-constructed resource site is like providing your audience with an orderly sock drawer filled with …

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Adopting Digital: Is Your Nonprofit Keeping Up?

More than 110 million people in America wear an Apple Watch. Most people use them for telling time and tracking their step count. They may even read texts or answer calls on the device. But did you know that you also can use the watch to pay for items, translate languages, open your garage door, …

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Gathering and Using Donor Data Responsibly

Your nonprofit’s mission is important, and you want to make the most significant impact possible. Which means you can’t depend on one-time donations. You have to cultivate relationships with donors. Using their data responsibly can convert one-time donors into recurring givers who advocate for your organization’s mission. But just because you can gather the data …

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A woman bends down in the back of a truck picking up a box of food. She is wearing a white hat, white shirt and green pants. A man is walking away from the truck carrying boxes of food. It looks as if they are working at a food bank

Keys to Marketing Your Nonprofit

If your nonprofit’s marketing consists of regularly updating social media and hosting an annual benefit gala, you could be missing opportunities to connect with people who need your help and donors willing to assist. Creating a plan and being consistent in marketing your nonprofit is essential for growing and maintaining it. You don’t have to …

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Why Your Nonprofit Website Needs Strategy

You can’t build a house without a solid foundation and expect it to last. The same is true for a website, which is why your website needs strategy.  A digital strategy establishes the overall direction your website will follow. It acts as a North Star, providing a digital purpose and aligning it to your nonprofit …

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CauseLabs CEO, Sheryle Gillihan, talks more about Impact Technology and the potential of Collective Impact Alliances

The benefits of evolving with technology comes from evolving your mindset and your business model around supporting digital goals and strategies not from the tool, framework or functionality you choose to build.

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Using Technology to Build Community

You’ve heard it’s not what you know, it’s who you know. If your goal is to collaborate in an online community to make a positive impact, that may be truer than you think. Impact technology is the proactive use of responsible technology to create or multiply positive impact. It can change the world for the …

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