Journal

Lessons & insights from our journey for positive impact.

Illustration of people looking at a website that says "Maximizing Impact" for Giving Tuesday.

Maximizing Impact: Crafting an Engaging Nonprofit Website for Giving Tuesday & Beyond

As Giving Tuesday nears, nonprofits globally are preparing for one of the year’s most significant fundraising events. In today’s digital landscape, your website is the core of your organization online, blending storytelling, engagement, and donations. This guide is designed to ensure your nonprofit’s website is not just operational, but genuinely compelling and ready to spark …

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A team evaluating the reports while improving their CRM efficiency.

Improving CRM Efficiency: Making Your CRM Work Smarter, Not Harder

At CauseLabs, we understand that improving CRM efficiency is crucial for maintaining competitive edge and customer satisfaction. This article offers practical steps to refine your CRM, ensuring it’s not just working harder, but smarter, for your business. CRM, or Customer Relationship Management, is a crucial tool for businesses to effectively manage interactions with current and …

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A man views data charts on a whiteboard to evaluate SEO and recession tactics.

Recession Proofing Your Nonprofit Website

Nonprofit organizations have always played a crucial role in our society, and the looming recession makes their work more important than ever. In the current climate, it’s essential to find ways to increase your organization’s financial sustainability, and one of the most critical steps you can take is to optimize your website for maximum impact. …

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Top 5 Video Hosting Solutions For a Nonprofit Website

In today’s digital age, videos have become an integral part of any nonprofit website design. Video helps to tell stories, showcase impact, and engage with supporters in a meaningful way. However, hosting videos on your website can be a challenging task, as it can be costly and time-consuming. Self-hosting your video content can have a …

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Leadership in the Land of Urgency: Risk Mitigation vs. Risk Response

Welcome to the land of urgency, where leaders constantly navigate risks and uncertainties. In this fast-paced world, leaders often face the dilemma of choosing between risk mitigation and risk response. While both approaches are critical in managing risks, finding the right balance can be challenging.  It can be easy to fall into the trap of …

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5 Important Nonprofit Marketing Strategies

How nonprofit marketing helps you reach your audience and make a difference. Your nonprofit exists to make a difference and your ability to do so relies upon the reach of your organization. As such, fundraising, program management, and marketing are very closely tied in nonprofit organizations. Nonprofit marketing is all about reaching your audience so …

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Know Your Audience – Tips for Nonprofit Marketing Managers

Nonprofit marketing managers are responsible for promoting an organization’s mission, raising awareness, and generating support for their programs and services. That’s a lot of specialized knowledge for one role. It often takes a team to successfully execute the marketing strategies. Marketing to Your Target Audience One key strategy is to know your audience. The target …

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Nonprofit Website Tips: How to Create a Website That Works for You

Your website is a crucial tool for your organization. It’s a platform where you can showcase your mission, share your impact, offer resources, and connect with potential donors and volunteers. However, creating a good website that effectively communicates your message and engages your audience can be challenging. At CauseLabs, our team enjoys helping nonprofit websites …

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