This is part three of our guide to the Mission Model Canvas: your business plan cheat sheet. Read part one and part two in our journals. Previously, we walked through (4) Write a potential solution, (5) Identify who you will help, and answered (6) “How will this solution make an impact?” In this article, we […]
Digital Strategy
Guidance on developing effective digital strategies that drive engagement and enhance the online presence of nonprofits and small businesses.

Analogous Learning and the Path to Staying Curious
When I was 6 years old, I started taking swim lessons. It was at the swimming complex at the University of Tennessee, where I remember watching the diving team practice from the 10 meter platform in complete, terrified awe. Lucky for me, I started with blowing bubbles in the shallow end. Slowly, we progressed to a swimming stroke: the doggy paddle. Did you hear that right? The doggy paddle. The instructor was teaching us how to swim like a dog.

How a simple list of emergent themes can save you time and money in digital innovation work
Emergent Themes tries to draw signal from all the beautiful innovation noise, that flurry of empathetic activity that characterizes innovation. Most importantly, these plain-language terms help us have a conversation to answer a key question: “What piece of this problem should we focus on first as we start prototyping?