AI Strategy

A newspaper shows an article about AI ranking, featuring a diagram of how AI search works and sections about relevance, AI goals, and finding the right answers, on a wooden table with coffee and glasses.

How to Position Your Brand for AI Search and Recommendations

Stop Asking How to Rank in AI For most of the internet’s history, businesses have been trying to answer some version of the same question: How do we get our website to rank higher? I think we’re reaching the point where that is no longer the most important question. SEO still matters. Google is quite […]

An iceberg metaphor showing an AI chatbot interface above water, with a vast network of digital files, documents, and data icons submerged beneath the surface.

AI Memory Operating Principles

News outlets recently announced that private Claude AI conversations were showing up in Google and Bing search results. The title was definitely clickbait because users misunderstood the functions of the tool, but the premise of it is important to consider, and encouraged us to work on AI Memory Operating Principles. You may use or modify […]

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