Search Engine Optimization (SEO) is a crucial aspect of digital marketing. One of the key components of SEO is building and maintaining high-quality backlinks. If you’re wondering how to check your business domain’s backlinks and SEO score, you’re in the right place. Here’s a step-by-step guide using two popular free tools:
1. Ubersuggest
Created by digital marketing expert Neil Patel, Ubersuggest is a comprehensive SEO tool that offers a free backlink checker, among other features.
Steps:
- Visit Ubersuggest.
- Enter your domain URL in the search bar.
- Click on the “Search” button.
- Navigate to the “Backlinks” section on the left sidebar.
- Review the data, which includes domain score, backlinks, referring domains, and organic keywords.
Bonus: Ubersuggest also provides insights into your website’s top pages, competitor domains, and SEO suggestions to improve your site’s performance.
2. SmallSEOTools Backlink Checker
This tool is straightforward and provides a quick overview of your backlinks and referring domains.
Steps:
- Go to SmallSEOTools Backlink Checker.
- Input your domain URL.
- Click on the “Check Backlinks” button.
- Analyze the results, which will display the total number of backlinks, referring domains, and the domain’s overall authority score.
Note: While these tools offer valuable insights, it’s essential to remember that they might have limitations in the free versions. For a more in-depth analysis, consider exploring their premium versions or other paid SEO tools.
Why Check Backlinks and SEO Score?
Backlinks are a significant factor in how search engines rank websites. A higher number of quality backlinks indicates that your website is authoritative and trustworthy. Regularly checking your backlinks can help you:
- Understand your website’s authority in the digital space.
- Identify potentially harmful or low-quality backlinks that might negatively impact your SEO.
- Strategize your link-building efforts more effectively.
Conclusion
Regularly monitoring your website’s backlinks and SEO score is essential for maintaining and improving your search engine rankings. By leveraging free tools like Ubersuggest and SmallSEOTools, you can gain valuable insights into your website’s performance and make informed decisions to enhance your digital presence.
View our previous article on additional steps you can take to implement SEO best practices.
