Sheryle Gillihan

Chief Executive Officer

Sheryle joined CauseLabs in 2010 and has grown with the company as a leader, strategist, and cultural ambassador. Growing up with her own poverty story, she has found her purpose in creating social impact. She fuses her hope for a better, brighter future with over 15 years of leadership, operations and technical management experience. Ranging from military to corporate to nonprofit sectors, she brings immense, diversified perspective and excellent coordination. Sheryle has served as a Girl Scout leader for 10 years, sits on several advisory boards, and empowers and equips leaders and project managers around the world on the successful rapid problem solving process she has pioneered with the team at CauseLabs.

Learn More Through My Stories

Two colleagues review documents at a desk in a modern office, while another person works at computers displaying data visualizations—highlighting how AI speeds up information, yet human trust takes time to build.

Why AI Speeds Up Information But Human Trust Still Takes Time

AI speeds up access to information, but trust still develops slowly. People rely on familiarity, repeated interactions, and real experience before making important decisions. In an AI-driven world, consistent visibility, authentic expertise, and strong relationships remain the foundation of credibility.

Person using a laptop at a wooden desk displaying the CauseLabs website, with the slogan Better Solutions, Greater Good and an illustration of people working together.

How AI Search Determines Brand Visibility

AI search is changing how we reference and discover information online. Instead of simply listing links like traditional search engines, AI systems increasingly interpret information and generate answers. For most of the internet’s history, search worked more like a directory. It pointed people toward sources, and humans decided what information to trust. AI Selects Which […]

Cars drive on a highway at sunset with a large digital billboard above displaying the message “ADVERTISE HERE.”.

Are Billboards Back for Brand Awareness?

For years marketing shifted toward precision targeting rather than broad brand awareness. Track the click. Measure the conversion. Optimize the funnel. That model made billboards feel outdated. Whether on highways or websites, they were often dismissed as expensive brand awareness plays that were difficult to measure. But the landscape is changing again. AI search, privacy […]

A man films a woman speaking in front of a green screen in a studio, with recording equipment, lights, and a laptop visible on the desk, but there is a creative shift toward AI content generation that removes this barrier to entry.

The Creative Shift: Now Everyone Can Make High-Quality Ads

AI music and video generation have lowered the barrier to producing professional content. A small business taking advantage of this creative shift can now generate voiceovers, music, animation, and video scenes in minutes. What once required studios, agencies, and large budgets is now accessible to almost anyone. The result is obvious. We’re going to see […]

A woman sits at a desk viewing a large computer monitor displaying multiple website layouts for UX Design, surrounded by notebooks, papers, and a coffee cup in an organized workspace.

Opportunities for UX Design When AI Handles Function

For decades digital design lived under a constraint. Function came first. Designers spent most of their time solving usability problems. Layout clarity. Navigation patterns. Accessibility. Conversion flow. The goal was simple: help people find what they needed quickly. Design aesthetics mattered, but it often came second. AI is beginning to change that balance.

A man sits at a cluttered desk, looking at his phone with digital news articles projected around him, suggesting multitasking or information overload.

Is AI Search Changing Human Behavior?

AI search results are changing human behavior patterns. Instead of giving us links, it gives us synthesized answers. Tools like ChatGPT, Perplexity, and Google’s AI Overviews are moving the work of evaluating information from the human to the machine. That sounds efficient. It is. But it also changes how people think, learn, and make decisions.

An abstract illustration of a hand with a heart and a growth chart next to it representing a social enterprise business entity.

Should You Start a Nonprofit? Or Is a Social Enterprise a Better Path for Impact?

Starting something meaningful is exciting. But it also brings up tough questions like: Should I form a nonprofit or go the social enterprise route? Do I need tax-exempt status to serve people well? What if I want to build an education or support community but don’t want to deal with boards, bylaws, or bureaucratic red […]

Red and gold holiday gift boxes, scattered on a brown wooden surface

Our 3 Picks for Holiday Gifting for the Greater Good

Among other things, CauseLabs is known for being a social impact company. We work mostly with clients who fall into the category of serving the greater good. We operate and invest our own dollars into causes that align with our values. And for the past few years, during the holidays, our team has shared a […]

CauseLabs acquires SwitchWP and WP Client Reports - Announcement Graphic

CauseLabs acquires SwitchWP, enhancing it’s digital solutions

CauseLabs Acquires SwitchWP, Enhancing Digital Solutions with WP Client Reports Plugin

Sustainable Business Practices

A Blueprint for Growing with Sustainable Business Practices Sustainability is not just a trendy buzzword, it’s crucial. At CauseLabs, we believe that embracing sustainable business practices is essential for a thriving future. It’s about more than just recycling or reducing paper use – it’s a commitment to meaningful action and aligning investments with our values. […]

Time Management with CauseLabs’ Sheryle Gillihan

Time management is an essential skill, and it’s especially vital in a fast-paced environment like CauseLabs. And over the years, I’ve developed a system that helps me focus on what matters most, prioritize effectively, and ensure I’m always aligned with our mission.

Woman holds a phone - image for the post SEO Guide - check your websites backlinks

SEO Guide: How to Easily Check Your Website’s Backlinks

Search Engine Optimization (SEO) is a crucial aspect of digital marketing. One of the key components of SEO is building and maintaining high-quality backlinks. If you’re wondering how to check your business domain’s backlinks and SEO score, you’re in the right place.