Hey gang, welcome back. Hopefully by now you’re really powering with your team and starting to feel the momentum of the process. Last week kicked things off with brainstorming and early research. Now, we’ll focus on confirming the direction, trusting your hunches, experimenting beyond your team, and seeking deeper empathy in your process. So let’s get started!
Innovation

How a simple list of emergent themes can save you time and money in digital innovation work
Emergent Themes tries to draw signal from all the beautiful innovation noise, that flurry of empathetic activity that characterizes innovation. Most importantly, these plain-language terms help us have a conversation to answer a key question: “What piece of this problem should we focus on first as we start prototyping?