Human-centered design (HCD) is at the core of CauseLabs’ empathetic approach to creative problem solving. This methodology defines a framework that seeks to better understand the needs, wants and behaviors of the user, and to best identify a technologically feasible and economically viable solution. By focusing on the end user’s perspective, their environments and routines, …
Lessons & insights from our journey for positive impact.
Marketing in a Pandemic
Living during a pandemic is hard. Working during a pandemic is challenging. Knowing the best way to market your business during, and after, a pandemic is a perilous journey at best. Catastrophes happen. Storms bring floods and high winds. Fires sweep through mountains and plains. Plagues and pandemics spread across land and seas. No matter …
How a simple list of emergent themes can save you time and money in digital innovation work
Emergent Themes tries to draw signal from all the beautiful innovation noise, that flurry of empathetic activity that characterizes innovation. Most importantly, these plain-language terms help us have a conversation to answer a key question: “What piece of this problem should we focus on first as we start prototyping?