As a business owner, I sometimes forget about my website. It is crucial to my business, but if it’s not in crisis, then it’s not top of mind. And I’m a website agency owner! But that’s just it, as an owner I have a lot of other things on my plate. That’s why I rely …
4 Crucial Methods Small Business Owners Can Use to Evaluate Website Performance Read More »
When auditing a website that was behind on updates, we discovered a data breach where at least one malicious actor had accessed one of the servers powering the platform, exfiltrating data stored within that environment. We worked with the company and several third-party partners to immediately assess the situation at a deeper level. This involved …
A Case Study: Dealing with Data Breaches and Malicious Actors Read More »
Choosing a content management system for your website often comes down to what has been presented, the brand you recognize, your ability to afford the ongoing costs, and how quickly you get your website up and running. As time goes on, you or your team may question the decision when it is hard to update …
Nonprofit organizations have always played a crucial role in our society, and the looming recession makes their work more important than ever. In the current climate, it’s essential to find ways to increase your organization’s financial sustainability, and one of the most critical steps you can take is to optimize your website for maximum impact. …
In today’s digital age, videos have become an integral part of any nonprofit website design. Video helps to tell stories, showcase impact, and engage with supporters in a meaningful way. However, hosting videos on your website can be a challenging task, as it can be costly and time-consuming. Self-hosting your video content can have a …
Top 5 Video Hosting Solutions For a Nonprofit Website Read More »
Welcome to the land of urgency, where leaders constantly navigate risks and uncertainties. In this fast-paced world, leaders often face the dilemma of choosing between risk mitigation and risk response. While both approaches are critical in managing risks, finding the right balance can be challenging. It can be easy to fall into the trap of …
Leadership in the Land of Urgency: Risk Mitigation vs. Risk Response Read More »
How nonprofit marketing helps you reach your audience and make a difference. Your nonprofit exists to make a difference and your ability to do so relies upon the reach of your organization. As such, fundraising, program management, and marketing are very closely tied in nonprofit organizations. Nonprofit marketing is all about reaching your audience so …
Nonprofit marketing managers are responsible for promoting an organization’s mission, raising awareness, and generating support for their programs and services. That’s a lot of specialized knowledge for one role. It often takes a team to successfully execute the marketing strategies. Marketing to Your Target Audience One key strategy is to know your audience. The target …
Know Your Audience – Tips for Nonprofit Marketing Managers Read More »