Nonprofit marketing managers are responsible for promoting an organization’s mission, raising awareness, and generating support for their programs and services. That’s a lot of specialized knowledge for one role. It often takes a team to successfully execute the marketing strategies. Marketing to Your Target Audience One key strategy is to know your audience. The target […]
Nonprofit Marketing
Nonprofit Website Tips: How to Create a Website That Works for You
Your website is a crucial tool for your organization. It’s a platform where you can showcase your mission, share your impact, offer resources, and connect with potential donors and volunteers. However, creating a good website that effectively communicates your message and engages your audience can be challenging. At CauseLabs, our team enjoys helping nonprofit websites […]
Building a Membership Site to Serve Your Nonprofit
If you’re looking to better serve your community, building a membership site is worth consideration. A membership site is one of the easiest ways to boost engagement with your nonprofit. A members-only portal can build relationships among your volunteers, donors, or the community you serve. It can also increase your organization’s revenue or help you […]
8 Learning Management Systems for Your Nonprofit
Education is a critical component of running many nonprofits. Whether you’re training volunteers or providing the community you serve with informational resources, you have knowledge that you need to share with others. When you use a learning management system (LMS) for your nonprofit it could make education and training easier to manage. What is a […]
Nonprofit Fundraising Ideas for the New Year
Your nonprofit’s mission is critical, and meeting or exceeding your annual fundraising goals means making a difference in more lives. At the end of the year, you may feel overwhelmed by the generosity of your donors. But it’s not too soon to start thinking about nonprofit fundraising ideas for the new year. Nonprofit Fundraising Ideas […]
User Behaviors Shaping the Web
The COVID-19 pandemic is changing user behaviors shaping the web. Whether it’s the rise in remote work, the increase in families opting to homeschool, or the boom in next-day deliveries, learning from these behaviors can help your nonprofit adapt to emerging technologies. What User Behaviors Shaping the Web Mean for Nonprofits Behaviors people engage in […]
Adopting Digital: Is Your Nonprofit Keeping Up?
More than 110 million people in America wear an Apple Watch. Most people use them for telling time and tracking their step count. They may even read texts or answer calls on the device. But did you know that you also can use the watch to pay for items, translate languages, open your garage door, […]
Gathering and Using Donor Data Responsibly
Your nonprofit’s mission is important, and you want to make the most significant impact possible. Which means you can’t depend on one-time donations and you invest time and process into using donor data to understand your donors. You have to cultivate relationships with donors. Using their data responsibly can convert one-time donors into recurring givers […]
Keys to Marketing Your Nonprofit
If your nonprofit’s marketing consists of regularly updating social media and hosting an annual benefit gala, you could be missing opportunities to connect with people who need your help and donors willing to assist. Creating a plan and being consistent in marketing your nonprofit is essential for growing and maintaining it. You don’t have to […]
Why Your Nonprofit Website Needs Strategy
You can’t build a house without a solid foundation and expect it to last. The same is true for a website, which is why your website needs strategy. A digital strategy establishes the overall direction your website will follow. It acts as a North Star, providing a digital purpose and aligning it to your nonprofit […]
Marketing in a Pandemic
Living during a pandemic is hard. Working during a pandemic is challenging. Knowing the best way to market your business during, and after, a pandemic is a perilous journey at best. Catastrophes happen. Storms bring floods and high winds. Fires sweep through mountains and plains. Plagues and pandemics spread across land and seas. No matter […]