At CauseLabs, we know accessible design shouldn’t be a guessing game. For years designers have relied on contrast checkers that tell you whether a color combination passes or fails accessibility standards (like WCAG’s 4.5:1 contrast ratio for text) because roughly 2.2 billion people experience some type of visual impairment. Our owner, Michael Gillihan, got tired […]
CauseLabs Resources
Lessons & insights from our journey for positive impact.
How do you design websites for a global audience?
At CauseLabs our approach to designing for a global audience begins with listening. Language and culture shape how people interpret content on a page. We study regional behaviors, accessibility needs, and emotional cues before we sketch a layout. We build flexible content systems that support translation, right to left reading, local idioms, and imagery that […]
5 Important Nonprofit Marketing Strategies
How nonprofit marketing helps you reach your audience and make a difference. Your nonprofit exists to make a difference and your ability to do so relies upon the reach of your organization. As such, fundraising, program management, and marketing are very closely tied in nonprofit organizations. Nonprofit marketing is all about reaching your audience so […]
Know Your Audience: Tips for Nonprofit Marketing Managers
Nonprofit marketing managers are responsible for promoting an organization’s mission, raising awareness, and generating support for their programs and services. That’s a lot of specialized knowledge for one role. It often takes a team to successfully execute the marketing strategies. Marketing to Your Target Audience One key strategy is to know your audience. The target […]
Nonprofit Website Tips: How to Create a Website That Works for You
Your website is a crucial tool for your organization. It’s a platform where you can showcase your mission, share your impact, offer resources, and connect with potential donors and volunteers. However, creating a good website that effectively communicates your message and engages your audience can be challenging. At CauseLabs, our team enjoys helping nonprofit websites […]
Position Your Organization for AI Success
Chatbots, voice messaging systems, and data conversion are all forms of Artificial Intelligence (AI) anyone who owns a smartphone uses regularly. Even tech designed to certify if you’re a real person is one of the many forms of AI. Technology should make life easier, and AI is a glowing example of how that mission continues […]
Featuring Woman Owned Agency, a CauseLabs initiative
March is Women’s History Month, a time to celebrate the achievements and contributions of women throughout history. In honor of this month and even beyond March, we want to share that CauseLabs is a Woman Owned Agency that is making a difference every day through its projects and its operations. CauseLabs is a web agency […]
Must-Have Affordable Tools to Streamline Daily Operations
Anyone building an organization or business from the ground up knows you have to wear a lot of proverbial hats when starting out. Large companies have the luxury of full departments to enact their marketing plans or manage their books. Fortunately, with so many apps and programs available, finding affordable tools to streamline daily operations […]