CauseLabs Resources

Lessons & insights from our journey for positive impact.

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Your Nonprofit Website Traffic Is Up. Is That Actually Good News?

August 18, 2026

There is a number in the latest M+R Benchmarks report that caught my attention. In 2025, organic search accounted for 39% of all traffic to nonprofit websites. More than half of all nonprofit website...

A newspaper shows an article about AI ranking, featuring a diagram of how AI search works and sections about relevance, AI goals, and finding the right answers, on a wooden table with coffee and glasses.

How to Position Your Brand for AI Search and Recommendations

August 14, 2026

Stop Asking How to Rank in AI For most of the internet’s history, businesses have been trying to answer some version of the same question: How do we get our website to rank higher?...

Part 4 | Working with the Mission Model Canvas

This is part four of our guide to the Mission Model Canvas: your business plan cheat sheet. Read the first four parts here in...

A person's hands writing on the mission model canvas

Part 3 | Working with the Mission Model Canvas

This is part three of our guide to the Mission Model Canvas: your business plan cheat sheet. Read part one and part two in...

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Part 2 | Working with the Mission Model Canvas

Welcome to part two of our 5 part guide to the Mission Model Canvas worksheet. In part one, we gave an overview of the...

Intro | Working with the Mission Model Canvas

In this article, we’ll explore a few more pieces of the CauseLabs Mission Model Canvas to help you fill out your own worksheet. New to...

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Brands That Give Back

Vote with your dollar this holiday season by investing in companies and brands with a purpose. By purchasing gifts from Certified B Corps and...

The Value of Five Dollars: Creating Social Impact

I’ve recently returned from Mexico, where I attended a convening with 460 changemakers from around the world. Read this article if you want to...

OC attendees traveling single file on a jungle-like path.

Reflections from Opportunity Collaboration

As of October 2019, I have attended Opportunity Collaboration (OC) seven times, which means that as a company, CauseLabs has participated in this annual...

The 2019 Inclusive Economy Challenge

Once a year, B Lab presents Certified B Corps with a list of focus areas where their social and environmental sustainability could be improved...

CauseLabs Mission Model Canvas worksheet

Growing Positive Impact with the Mission Model Canvas

You might be familiar with the Business Model Canvas. It stems from the Lean Startup and is used at Startup Weekend events and other...

Financial Empathy — The Promise of FinTech

Many of the factors that determine our social labels and future success are placed upon us at birth. Uncontrollable and at times unfortunate, what...

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Level-up Your Financial Literacy

At CauseLabs, we believe that collaboration is a critical factor for Growing Positive Impact. That’s why we like to write about the great causes...

A woman accesses the Balancing Act platform website on a laptop

10 Tools and Resources for Improving Financial Literacy

The question “Why is financial literacy so important?” can be answered by just two data points from the Report on the Economic Well-Being of...

Building trust between users and technology

Throughout the 1990s and early 2000s, technology companies expended considerable effort to convince people that it was safe to input their personal information on...

What are Social Impact Companies and Why Do They Matter?

If you pay any attention to business news and trends, then you have probably noticed an increase in the number of companies embracing “social...

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Balancing Act Demo Puts Fort Worth Budget into the Hands of Neighborhood Leaders

CauseLabs has built many financial literacy projects during our 15 years in business, and Balancing Act is one of the most exciting. Since 2014,...

CauseLabs CEO Sheryle Gillihan Profiled In BizWomen

On January 24th, 2019, BizWomen Journal published a profile of CauseLabs' CEO Sheryle Gillihan. This isn't Sheryle's first time being featured in the journal,...